This is a preview of week one’s lesson in this online music business course. You can see previews of other lessons here.
Welcome to the first week of The IMA Music Business Academy. This week, we’re going to be focusing on building a solid foundation to base your music career on. We’ll be working on getting your mentality and professionalism right, so it’ll be much easier to navigate your music career and get things done. A few things we’ll be focusing on include:
- Giving you the right mentality for success,
- Looking at why you need to keep paper work throughout your career, and
- The importance of professionalism.
We’ll also give you tips and tricks on how to achieve all of these things.
Remember, this isn’t a music ‘game’ as some people like to call it, it’s a business! I will repeat that a few times in this lesson, as it’s something you need to remember from the beginning. In order to do well as an independent musician, you need to treat it as such. This part may be boring to some of you, but it is essential. I’d advise you read all the following points, and make sure you refer back to it every now and then.
Now, without and further ado, let’s get into it.
Getting Your Mentality Right
Before we get into anything even remotely musical, there are a few things we need to look at. In order to do well in music, we first need to look at the reasons why people generally fail in the music business. If we can understand this, it’ll become easier for us to avoid these pitfalls and in turn do well. It’ll also give us an idea of what we need to work on if we identify we have one of these failing traits.
From what I’ve seen, the three biggest reasons why people fail in music is because:
- A lack of talent,
- A lack of music business knowledge, or
- They have the wrong mentality.
With the first point, there’s not much I can do to help you. Either you have talent at this stage, or you don’t. If you don’t, we suggest you end your subscription to this course right now. This course is more suited to musicians with a good level of talent that perhaps need brushing up with their business skills. Alternatively, you can carry on with this course, and refer back to it once you have improved your musical ability.
The second factor is a major barrier for many people; they have talent but don’t know how to market, brand or monetize themselves. The good thing however, is these and other music business skills can be learnt. Throughout this course we will teach you good business practices that will help effectively push your music career forward.
The final factor is the biggest, and the reason many musicians don’t get where they could be; They can’t get their mentality right. Now this may not sound like a big thing to some, but without the right mentality you’re destined to fail.
But what do I mean by getting your mentality right? Well, it’s all about getting in the right frame of mind. If you only see your music as something that “Probably won’t work but you’ll do it anyway”, you’re not going to put as much effort in as you can. Furthermore, you’ll easily get demotivated and stop trying as hard.
In order to be successful, you need to adopt a certain outlook on your music career. Here is a few things you need to do:
Take Your Music Career Seriously
One thing you need to remember, is that music is now your job. This course is for people that have gone past the “music is my hobby” stage, and want to make money from what they enjoy.
Some people find it hard to grasp the concept that this is work, but if you want to be successful with your music you have to. I’ve seen a DJ turn up 40 minuets late to an hour long trial set in a club, and complain when they didn’t give him the free drink they promised. He also stated that he wasn’t getting paid to DJ, so why should he rush to get their on time? What he failed to see however, was that this was his job interview. If he performed well on that day, he would have been earning £50 an hour on a weekly basis.
You wouldn’t turn up to a job interview at Toys R Us 40 minuets late and think it’s OK because you’re not getting paid, so don’t do it in in music. Needless to say, this DJ didn’t get the job…
To Be Continued.
There are another 3896 words in this lesson still to be read. To read the rest of this article, please sign up to the Academy.